Change & Websites
You know……….websites change (or need to change) at the speed of life. As I was working today, I kept coming across articles, tweets, posts – whatever the source, they all suggested change. Sometimes change is good, and sometimes it just takes a ton of effort. How many times do you think,”I really need to change that.” Really? How many times?
Well, when it comes to websites AND life, we all need to make the time. Whether it’s changing your meta-tags and titles on the websites you are managing OR changing the way you parent your kids, change is eminent. And necessary.
I’ve been analyzing a website that I just can’t figure out WHY it’s not ranking within Google’s SERPS. It’s number one on all keywords with Yahoo & Bing, just can’t figure out the Google-thing. WHY, I ask? At the office, we all comb the site source and try to figure out why this one is different than any other website we’ve developed. Just blows my mind – something is there that I just can’t figure out……..kind of like parenting, huh?
As my kids’ teen years just seem to be flying by “at the speed of light,” I’m trying to figure out “why things just don’t work.” Or, at least, why they don’t work easily. Today, I just have to admit: EVERYTHING and EVERYONE is just different. Every kid, every parent, every friend……….is different. Do I like that? Yeh, it would be pretty boring if everyone was the same, but if there was just a manual. With all the rules to follow. I’d follow them regularly and religiously.
That being said, check your tags and titles for proper keyword usage – has something changed with your business? Don’t sell a product anymore? Get it out the tags/titles/content. Make CHANGES. GO FOR IT. Your website is prime real estate for new content, and more important, new ideas/products to lure in new clients/customers. You can do it.
Set aside 15-30 minutes, once or twice a week and start hammering away!
SEO – Search Engine Optimization
People just don’t realize how important search engine optimization or SEO can be for a website. Let’s think about this from the searcher or user’s standpoint. If you don’t have the parts of your website properly designed so that when a potential customer “Googles” something, you want your website to be in the top ten, right? Right there on the first page of Bing, Google or Yahoo – right there so the world can find you.
Now you may be asking yourself, “How do I know if my website is properly designed? It looks good.” There are a few ways, some easier than others, that you can figure this out. You can spend value time researching html source codes and reading mass amounts of SEO blogs, buy a book or two, OR you can find a company/person that does performs SEO services. Might I suggest the latter. For many reasons.
IF you have access to your html code and IF you understand programming, go for it. Don’t mess anything up though because all it takes is one little bracket to come up missing, and things won’t work right. If I were you, I would contact a good, website design and seo company like Bizopia. Now – if you are reading this, you probably noticed that there is a Bizopia logo at the top of the blog.
Companies like Bizopia have dedicated SEO personnel – people that do nothing but SEO on websites. It takes hours, of rewriting, structuring, researching, and reporting. But you have to know what you are doing. Some webdesign guys know how to make pages LOOK good, but they still can’t get a good ranking in Google. It takes time. Lots and lots of time. And lots and lots of patience. Remember the patience part.
It is so worth the time…..you should really think about it! More information on search engine optimization coming soon!
Melanie – Bizopia, SEO Strategist
